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Resource Optimization of a Fast Food Franchise: Industrial Engineering approach

Ronak Dak, K T Ramesh, Sai Prashanth K K, Mukund Kakani

Abstract


India is one of the largest markets for food based products. The Indian Fast Food Industry
grew at a CAGR of around 34% during 2011-2014 and is expected to better that rate in the
next three years. There is a lack of appropriate fast food chain of restaurants focusing on this
segment due to huge demand for Indian food based products in India. Reputed fast food
chain restaurants aims to tap on this huge potential in the coming decade but faces stiff
competition from other regional restaurants and independent outlets.


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